Our story · Jaipur
A small brand kept alive by the homes that loved it.
Shaiyaa began in 2020 with three machines, a simple intention, and the belief that everyday textiles could bring care into Indian homes.
Our journey so far
Three machines
We started by helping people and creating useful home textiles at a time when homes mattered more than ever.
Finding our people
Customers came for prints, comfort, cotton and the warmth of a smaller brand.
Almost closing
As COVID conditions normalized in 2022, we almost closed. People who had bought from us asked us to continue.
Quality over mass selling
We do not chase volume. We choose better products, carefully, and sell with guidance.
A small beginning. A thoughtful today.
From Dr. Bansi
I am a dentist, a nutritionist and a mother. Shaiyaa has never been only a selling project for me. It became a way to bring thoughtful, useful home textiles to people who value them.
We want choosing to feel personal. We take time to talk through sizes, fabrics and print options, so you can decide what belongs in your home.
Our roots in Jaipur still guide the collection: cotton bedsheets, reversible dohars, quilts and coordinated home linen chosen for everyday living. What began during COVID became a connection with people who returned for another print, a thoughtful gift or help finding a better fit. Their encouragement in 2022 gave us a reason to carry on. More than 6,000 families across four countries have been part of that journey. Today, the website opens that conversation: browse the designs, compare usable sizes and ask us what suits your home. We keep ordering personal because a familiar voice can make choosing feel easier.
Dr. Bansi Parikh
BDS · Founder, Shaiyaa
Why quality matters more than sale
Only 1 return in 6 years
A record we value, and a reason to keep choosing carefully.
Fabric feel
We check the cotton, hand-feel and daily-use suitability.
Stitching and finishing
Edges, pillow covers and finishing are reviewed before listing.
Catalogue-worthy selection
Only pieces we feel proud to show enter the catalogue.
How a product becomes Shaiyaa-worthy
From fabric to your home.
Careful products. Happier homes.
Choose the fabric and print
We look for useful fabrics and prints that feel at home in everyday Indian spaces.
Consider the feel and finish
Fabric, construction and finish matter together. A big thread-count number cannot tell the whole story.
Check size and stitching
We compare the stated measurements and finishing, so you can check coverage before choosing.
Show the print and details
Collection images help you compare patterns, borders and reversible designs before you message us.
List it with personal guidance
Usable sizes, included pieces and prices accompany each range, with a person available to help.
People asked us to continue.
We listened. And we kept going.
Those conversations helped us stay. Today, these customer reviews remind us what people value about Shaiyaa.
“I always love the shaiyaa products and this is my 2nd purchase.”
Karishma Mannur
Google review · excerpt ↗
“the quality of the bedsheets is really great”
Jigar Goradia
Google review · excerpt ↗
“Definitely recommended”
Kayur Shah
Google review · excerpt ↗
Quality before quantity
Carefully chosen pieces.
Personal guidance
Help to choose what’s right.
Useful everyday comfort
Made for homes and daily life.
Indian homes, thoughtfully served
Rooted in Jaipur, made to be lived with.
The belief that guides us